Mary Baldwin College Gains Greater Visibility and More Clicks with Ad Sitelinks
Objective
Mary Baldwin College, a women's college located in Virginia, needed to gain exposure in the search engines to promote its wide array of unique programs and offerings for young women.
Solution
Search Mojo integrated the ad sitelinks option for Mary Baldwin College's Google AdWords account. Sitelinks provide up to six additional links on certain Google ads, providing advertisers with the opportunity to showcase additional, related content under an ad. Google's own tests have shown that using the sitelink ad extensions can raise ad click through rate by as much as 30% on average.
Result
After adding sitelinks to the ads, Mary Baldwin College recognized a 43% average lift in clicks.